***Please note we are currently not taking on any new customers***
Email Marketing
Promoting your company's products or services via an email marketing campaign can be extremely powerful and is one of the most cost effective methods of direct marketing.
Since Muschamp commissioned Eviser to commence with our email marketing campaign, we have observed a significant increase in customer relations and sales. Our customers are kept up to date with the many different services that we offer and also gives the customer a point of contact in replying to the newsletters we send.
Rowan Garbett - General Manager - Muschamp Limited
You can send special offers, news, product updates and anything else you need to communicate to your customers.
The success rate is often higher than paper based mailings and you can instantly see how successful the email campaign has been.
Do you know how many of your sales letters get delivered?
Cost Effective
Email marketing is typically more cost effective than paper based mailings - and with sophisticated tracking, Eviser will be able to provide you with comprehensive reports on how successful your email newsletter was.
Creating A successful Email Marketing Campaign
Eviser will work with you to ensure that the email marketing campaign is successful. We work with our partners to provide superior email designs and attention grabbing copy writing.
We are equally happy working either with your team, or managing the entire design, copy writing and management ourselves.
Email Campaign Reporting
For each email marketing campaign Eviser manages, we provide individual reports contain the following information:
Track Email Delivery Rates - find out how many emails are actually received.
Email Open Rates - find out who, when and how many times your email is opened. This is invaluable feedback to get an insight on how effective your email campaign is.
Email Click Rates - find out which links and images the customer clicks in your email, and how many times.
Email Forward Rates - find out how many times your email is forwarded to others.
Track And Manage Email Bounces - ensure that your email list is up to date, and easily see how many emails bounce, and why the emails bounce. Often a company's existing mailing list is out of date, and you may think that all of your emails are being read - but in reality they are bouncing. The redundant email addresses can then be easily removed from your list.
Opt Out Report - see who opted out from future email mailings, and the reason why (if they specify)
Tips For Building Up Your Email Mailing List
There are a number of things you can do to help build up your mailing list, here are some tips:
Add A Sign-Up Box To Your Website - having an opt in email sign-up box to your website gives customers an instant method to join your list easily. Eviser provides the web code needed to enable customers to sign up to your newsletter.
Special Offers - there is no better way to get people to part with their email address than by giving them an incentive to do so. By running a special offer, or giving customers something exclusive or free, in return for their details is a sure fire way to build your email list up quickly.
Email Signatures - utilise the power of your company's email correspondence by having a strap line in all your email signatures. It could be a simple link to your website;"Did you know we have a new special offers email newsletter? Click here to join it today!".
Incoming Calls - "Would you like to receive our exclusive deals monthly email?" - make it part of your telephone procedures to ask your customer if they would like to receive email correspondence. Then, add the email address to the list - they will then be sent a confirmation email.
Purchase A List - purchasing a list from a broker can be a great way to give your list a kick start. Lists can often be purchased with your target customer in mind. Beware though - purchasing a list from a non-reputable broker can have severe consequences if the list has been gathered illegally. Eviser can provide recommendations for reputable list brokers - please contact us for further information.
Spam And Legal Issues
Just like paper-based direct marketing, there are legal issues to consider before you embark on an email marketing campaign.
The Data Protection Act regulates how you build and manage your customer database. You need to adhere to the law when sending email mailings to people that are not already customers.
Never Ever Spam!
Unsolicited emails, or 'spam' as they are more commonly known, are a bane to many people's inbox. Spam emails are illegal and businesses should not even consider using spam to market products or services. Sending spam emails will give a bad impression of your business and damages your reputation.
You must have a clear method for email subscribers to easily remove their email address from your mailings. Eviser provides best practice methods of enabling subscribers to opt-out from your mailings - permanently.
Email Marketing FAQs
Will My Email Be Marked As Spam By My Customer?
We use the latest technology to run an anti-spam check on email before they are sent. This software gives each email a spam score, based on the likelihood of the email being marked as spam. We ensure that the email receives the lowest score possible - thus ensuring the email reaches the subscriber's inbox, not their spam folder. However, some subscribers may have to add the sender's email address due to overzealous spam filters - or individuals who have adjusted their spam filters too high.
Do You Send HTML Or Text Based Newsletters?
We offer a fully customisable email service and we will discuss with you the best format in which to send your emails.
Can You Match The Look Of My Newsletter To My Website?
Yes, you have full control over the content and look of your newsletter. We consult with you and create the most suitable format for your newsletter.
How Many Customers Can I Send It To?
You can send to as many as you wish, however, pricing is based on the quantity of emails sent, the more customers you send to, the more it could cost you. Please contact us for further details.
How Often Can I Send A Newsletter?
You can send as many newsletters as you like, whenever you like, however, we have found that limiting them to monthly, or whenever you have some big news, keeps your customers interested.
How Much Content Can A Newsletter Hold?
You can include as much content as you like, we recommend keeping them as short as possible though, this ensures that the customers interest is kept and they don’t get bored halfway though.
How Many Pages Can A Newsletter Have?
Newsletters can only be a single page but we can include links to pages on your website if required.
What Type Of Information Can I Put Into A Newsletter?
You can put any kind of information you like in your newsletter, we recommend only including relevant and specific information though. This ensures that your customers are kept happy and interested.
How Much Does A Newsletter Cost?
Pricing varies depending on quantity of newsletter recipients, how often you want them sent and whether you want Eviser reports on them. Please contact us for pricing information and you will find that we are very competitive with our prices.
What Are The Advantages / Disadvantages Of Sending Newsletters?
There are many advantages to sending newsletters the most impressive being the ability to let customers know about any special offers / new products / important news almost instantly!
Will Sending Newsletters Stimulate More Business For My Company?
Whilst we can’t guarantee more business for your company, we have never had an instance where it hasn’t. Newsletters are one of the best ways to get new customers to your site, this is down to the ease in which your current customers can forward your newsletter via email to other potential customers and they in turn can forward the email to people that they think may be interested.
How Long Will It Take For My Newsletter To Be Delivered?
It takes around 4 minutes for the message queue to start sending your message. After that time, allow one additional minute for every 1000 emails you are sending.
Contact us today to receive a competitive quotation.
